VIDEO INTRODUCTION:

This Video is Sponsored By Google Play.
In today's episode of the Indian Business Podcast, in collaboration with Google Play’s Startup Spotlights, we’re excited to welcome Harshil Karia and Aayush Anand, the founders of Level Supermind. Join us as they share their journey in creating a leading mental wellness app that has garnered over a million downloads and a significant number of paying subscribers, all while being named Google Play's App of the Year.
Discover the challenges they faced during app development, their innovative growth strategies, and how they built a loyal user base in a price-sensitive market. This episode is perfect for aspiring app developers, entrepreneurs, and anyone interested in the mental wellness tech landscape.
If you’re an aspiring entrepreneur or just curious about business growth, this episode is a must-listen! We’d love to hear your thoughts in the comments below!

Level Supermind App: https://install.lvl.fit/c832evwe0qt0k73e8m2a0u

Youtube channel:  @LevelSuperMind. 


0:00 - Trailer
1:40 - Intro
3:50 - How did you find a gap in the market?
8:30 - What kind of Market Research did you do?
12:20 - What is the MOM Test?
16:45 - What were the major insights from the MOM Test?
17:57- Breaking down the Science of Meditation
21:13 - When is the right time to develop an App?
23:39 - What are some Cost-effective Tools for App Development?
26:36 - How do you grow your User Base?
29:16 - What is the Product-Market Fit test?

34:53 - How do you prioritise problems as a Founder?
39:09 - Hyper-optimising with the help of Google’s Appscale Academy
41:46 - What is App store optimization (ASO)?
44:21 - What is a Benchmark Test?
46:55 - Understanding the AARRR Framework?
48:16 - What is an Aha Moment?
49:05 - Feature Based Retention
54:32 - Communication based Retention

00:59:05 - How to leverage and convert users into paying customers?
01:01:49 - How do you Catalyse Referrals?
01:03:20 - What is the Traction Market Fit?

01:05:15 - Tapping into Identified and unidentified segments
01:08:46 - Power of Content Marketing
01:13:35 - How effective is YouTube marketing?


Our Best Indian Business Case Studies:
1. Asian paints - https://youtu.be/jGT6ob8hV6M
2. Amul - https://youtu.be/nnwqtZiYMxQ
3. Haldiram - https://youtu.be/Z7P-t_yc8gE
4. Lijjat Papad - https://youtu.be/EdpoEmifW7M


✅Study Materials:

1. PMF Article: https://blog.superhuman.com/how-superhuman-built-an-engine-to-find-product-market-fit/

2. PMF Tool: https://forms.gle/WDTsMnMogr41Vos7A

3. Pricing survey (not competition benchmarking): https://forms.gle/NxkLy8bZnudWQEpPA

4. Sample RICE: https://docs.google.com/spreadsheets/d/1s6VE0QsFm5WqsiIiQYvyWmMV4Tyz68N_fxfwBJIgY5E/edit?usp=sharing

5. Product Newsletter to subscribe: https://dovetail.com/product-development/top-product-newsletters/

If you want to work with Level Supermind please do reach out to founders or write to us at hr@levelsupermind.com


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